We want to you get to know our team. Learn more about each of our Caring executives and directors.
President and CEO | Email: email@example.com | Office: 210-226-6393 Ext. 1001
Jeff Salter is the founder and CEO of Caring Senior Service. Caring provides in-home, non-medical homecare services to help seniors maintain their independence and quality of life. While working at a home health care company, Jeff saw that seniors and families were not able to handle the challenges of aging in place. At 20 years old in 1991, Jeff started his company to be the solution for local and long-distance caregiving. Within 5 years, he had opened an additional 4 locations and in 2003 started franchising.
Jeff brought a never quit attitude to Caring that has added over 47 locations operating in 18 states. He recognized early on in his career that creating systems allowed for his operations to be predictable and thus franchise-able. Today all caring Senior Service franchise locations benefit from a systematic approach to what many consider a non-systematic business.
For 6 years, Jeff has served on the advisory council Private Duty Home Care at the National Association for Home Care and Hospice (NAHC). He also serves on the NAHC Advocacy Council, helping to drive the legislative agenda and advocate for issues related to non-medical home care. Jeff has spoken at national conferences for NAHC and the Home Care Association of America (HCAOA) and is an active participant in the International Franchise Association (IFA).
In 2021, Jeff celebrated the 30-year anniversary of Caring Senior Service by launching a movement called “Close the Gap in Senior Care” to bring awareness to overlooked aspects of senior care. In April 2021, to kick-start this movement and national conversation, Jeff rode his electric bicycle over 9,400 miles to visit each franchise location — a 4-month cross-country journey that raised nearly $100,000 for the Close the Gap cause.
On a personal note, Jeff lives in San Antonio, TX, is married to Catriona, and has two adult sons. Jeff has enjoyed a lifelong passion for rugby and still plays Division 3 rugby for the San Antonio Rugby Club, where he was inducted into the SARFC Hall of Fame in 2016. Occasionally he gets to snowboard and even less occasionally gets to play a round of golf.
Vice President Franchise Division | Email:firstname.lastname@example.org | Office: 210-226-6393 Ext. 1002
Ian Klaes, Vice President, is responsible for overseeing the Franchise department. Ian has worked in a diverse range of settings providing physical therapy; including hospitals, skilled nursing facilities, and sports medicine clinics. Ian opened the Caring Senior Service franchise in El Paso in 2005 with his wife Lisa. Ian was recruited to work with the senior management team at Caring Senior Service in early 2007, where his work has focused on business development and special projects before taking on leadership of the franchise division. He is a native Texan, born and raised in El Paso, TX. He earned his bachelors' degree at UTEP and UTMB at Galveston. He earned a Masters in Physical Therapy from UTMB in 1998. His experiences as franchise owner, corporate manager, and franchisor provide a wealth of knowledge.
Chief Operating Officer (COO) | Email:email@example.com
Jeff Bevis is known as a visionary with a keen sense of building infrastructure and developing strong processes and consistency to deliver unmatched operational execution and world-class performance in both service and retail environments. He created his own company, FirstLight Home Care, alongside his son as a founder in the non-medical home care sector from concept to a national presence, growing the business from 0 to 254 offices in 34 states with $155 M annual revenue over its initial 10 years before exiting in 2020.Jeff has a business career that has stretched over three decades in franchising, and nearly 2 of those decades were in non-medical home care. Jeff has a unique and proven perspective on what it takes to build successful home care organizations. As our COO, his responsibilities span operations, training, support services, branding, franchise development, recruitment, and strategic planning.
Ben Cornu, Director of Special Projects, is responsible for delivering project management and implementation support for key organizational initiatives. Ben serves as an expert in supporting the development of new processes and systems with a primary focus on supporting Caring Senior Service’s growth strategies through business process development and improvement. Prior to joining Caring Senior Service in 2016, Ben was a program manager and business consultant for a leading aircraft manufacturer. He has extensive knowledge in deploying project management best practices and in establishing and managing business transformation plans. Ben holds a master’s degree in Business Engineering from Kedge Business School (France).
Director of Support Services | Email: firstname.lastname@example.org | Office: 210-226-6393 Ext. 1031
Eric Carter, Director of Support Services, is responsible for overseeing the Support Services department. In this role, Eric is responsible for managing and overseeing the full scope of human resources, regulation compliance, employee services and relations, and operational procedures. Prior to working with Caring, he helped research Alzheimer's, dementia, cancer, arthritis, and other health issues. Eric has many years of professional experience in medical research and was the Associate Vice President of Research and Operations for South Texas Radiology Imaging Centers.
Director of Franchise Development | Email: email@example.com | Office: 210-361-3618 Ext. 1115
Del Salinas, Director of Franchise Development, is responsible for expanding Caring into new markets across the United States. Del was recruited to work with Caring Senior Service from his previous roles in restaurant and service leadership, which spanned over 20 years working with large companies implementing new systems to grow staff and profitability. He joined the Caring team in 2018 as the Director of Hub Services, developing and implementing procedures to help Caring offices grow through client and staff acquisition. He transitioned to Director of Franchise Development in 2023. Del stays active with his family of six boys with his wife Melissa.
Director of Training and Development | Email: firstname.lastname@example.org
Kimberly Johnson-Searcy, Director of Training and Development, is responsible for the creation, implementation, and improvement of all training efforts while ensuring a consistent GreatCare® culture. Kimberly earned her BBA at Northwood Business Institute, has over 25 years of learning and development expertise, has worked with small-box and big-box retailers, and has professional experience with franchise ownership. She joined the Caring Senior Service team in 2019.
Accounting Manager | Email: email@example.com
Vicki Honeycutt has over 20 years of experience as an accountant. She joined Caring in September 2022 and oversees the Accounting Department. In this role, she manages and oversees the full scope of accounting, including audits, billing, cost allocations, GL entries, reconciliations, P&L statements, month-end and year-end closing, and other tasks. Vicki enjoys swimming, painting, and hanging out with her grandkids.
Director of Marketing | Email: firstname.lastname@example.org
Devin Bevis has nearly 15 years of experience working with franchise brands. He co-founded a leading home care brand in 2009, growing to over 200 franchise units in the first 11 years. In his experience, Devin has focused on marketing and branding efforts. He has a passion for mentoring and coaching others. In his role as Marketing Director, Devin oversees marketing strategies and tactics to expand the national footprint of the Caring Senior Service brand.
Director of HUB Services | Email: email@example.com
Chrissy Ronje is responsible for our company’s Caring Hub. The Caring Hub supports our owners and franchise teams through services that include intake support from calls and on-line leads and recruitment services through staffing our locations. Chrissy is a seasoned marketing and public relations professional with over 20 years of experience. Additionally, she has spent 10+ years specializing in customer engagement and call center management and optimization.