CEO Bikes through New Braunfels for Fundraiser

On July 30th, CEO and founder of Caring Senior Service, Jeff Salter, biked through New Braunfels on his 9,000-mile journey to raise awareness of needs in senior care. Jeff left on the ride on April 1st, 2021, and stopped in New Braunfels — the second to last stop on his journey. The goal of the ride is to spark national conversations about senior care and what we can all do to ensure a better future for today's seniors. It kicks off the Close the Gap in Senior Care movement.

The New Braunfels team welcomed Jeff with a celebration and silent auction to raise money for grab bars, a simple safety device that can help reduce fall risks. While at the event, Jeff was also presented with an $18,000 donation to the grab bars initiative. A reporter from The Herald-Zeitung interviewed Jeff, Cathy Trlica (the owner of Caring Senior Service of New Braunfels), and other members of the Caring team that were present at the event. 

Read the complete interview here.