To celebrate 30 years of serving seniors, the CEO, and founder of Caring Senior Service, Jeff Salter, toured the country on an electric bike to visit 39 Caring locations and to raise awareness of senior care needs in America.
This tour started on April 1st, 2021, and kicked off Caring’s 30th anniversary and the Close the Gap in Senior Care movement. The movement's name is significant because in cycling, closing the gap between riders is crucial for top performance. Drafting off each other, cyclists get farther and faster as a team. Likewise, when caregivers, community leaders, innovators, and entrepreneurs work together, we can Close the Gap in meeting the needs of America’s seniors. And what better way to kick off the movement than with a bike ride.
Jeff’s electric bike was more than transportation; it was a symbol of assistance, which allows us all to achieve things that we didn’t think were possible. For example, seniors can live happy, healthy, and fulfilled lives but they might need a little assistance at times. Caring Senior Service can be that assistance to seniors to empower them to remain independent just like the electric bike is the assistance Jeff needed to enable his journey.
At each stop along his 9,400-mile journey, Jeff met with city leaders, senior citizen activists, business members, and caregivers to bring attention and engagement to senior care.
His primary focus when stopping in each Caring community was to:
By the time Jeff returned to San Antonio, he traveled across the US twice and visited 30 different states.