CEO Cycles to Raise Awareness of Senior Care

On July 27th, CEO and founder of Caring Senior Service, Jeff Salter, rode through Cleburne, TX, on his 9,000-mile journey across the country on an eBike. Jeff had been on the road for 4 months and was heading back to Caring's headquarters in San Antonio.

What would prompt a CEO to make such a journey? Well, Jeff's goal is to raise awareness of the unmet needs in senior care, which include the caregiver shortage, lack of technology for senior care, etc. The bike ride launches a movement called Close the Gap in Senior Care to help raise awareness of these needs and start conversations about how to address them. 

While in Cleburne, Jeff was interviewed by the Cleburne Times Review. Read some of the memorable moments from his ride in the complete article.