CEO and founder of Caring Senior Service, Jeff Salter, is on a mission to raise awareness of senior care in America. There are many unmet needs that seniors face today, including the current caregiver shortage, lack of new assistive technologies, and more. Caring launched a movement to bring attention to these issues: Close the Gap in Senior Care. To kickoff the movement and get the national conversation going, Jeff embarked on a 9,000-mile journey across the country on electric bike.
Jeff stopped in Milwaukee on June 1st, the halfway mark in his 4-month trek. Caring Senior Service of Milwaukee hosted a senior resource fair to welcome Jeff to the area and to provide additional resources for members of the community. While at the event, Jeff and Stacie Opahle, one of the owners of Caring Senior Service of Milwaukee, were interviewed and featured in the Milwaukee Journal Sentinel. Read the full interview here.